D-Liteful Baking Branding

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Project Scope

Client: D-Liteful Baking Company

Project: D-Liteful Baking Company Brand Collateral

Assignment: Brand Identity Design

Date: 03/28/2003

Launch Project

Project Summary

How do you say sugar-free without losing taste? We found a sweet spot for D-Liteful Baking Company's brand. We made sure that the brand communicated oven fresh decadence without all the guilt and calories.

Our Involvement

  • Corporate ID Design
  • Logo Design
  • Print Collateral Design
  • Brand Development
  • Brand Strategy

Project Results

  • Reach Target Audiences
  • Higher Brand Awareness
  • Increased Brand Loyalty
  • Increased Sales Revenue
  • Increased Memberships