Glee Magazine

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Project Scope

Client: eDiets.com

Project: gleemagazine.com

Assignment: Website Design & Development

Date: 02/09/2006

Launch Project

Project Summary

In order to reach female dieters under the age of 35, eDiets.com needed to have a younger and hipper destination. The result was Glee, an online content portal that not only attracted younger audiences but also the advertisers that were constantly trying to reach them.

Our Involvement

  • Interactive Strategy
  • Interactive Design
  • Front End Development
  • Conversion Optimization
  • Multivariate Testing
  • User Interface Design

Project Results

  • Reach Target Audiences
  • Higher Brand Awareness
  • Longer Site Visits
  • Increased Sales Revenue
  • Increased Conversion
  • Reduced Abandonment