NEWBEAUTY Magazine Website

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Project Scope

Client: Sandow Media

Project: newbeauty.com

Assignment: Website Design & Development

Date: 11/09/2007

Launch Project

Project Summary

The Challenge for NEWBEAUTY magazine's website was to translate the brand's image of nature and beauty into a usable interface. As a result, we delivered a clean, usable look and feel with pronounced organic and natural undertones.

Our Involvement

  • Interactive Strategy
  • Interactive Design
  • Front End Development
  • UX Design
  • Conversion Optimization
  • User Interface Design
  • Usability Testing

Project Results

  • Increased Brand Loyalty
  • Longer Site Visits
  • Increased Sales Revenue
  • Reduced Abandonment
  • Increased Email Captures
  • Increased Memberships
  • Improved Usability