FanWagon Fantasy Sports Application


THE CHALLENGE:

Create a new approach to fantasy sports that takes advantage of established success in the marketplace while also incorporating a new kind of play that is the company’s unique differentiating factor.

This required adhering to the business logic mandated by the industry, and required to monetize the platform. Collaboration with an extended and evolving team of stakeholders made up of founders, investors, team leaders and third-party back end developers was essential.

In creating the platform itself, we were tasked with constructing navigational elements that could accommodate player interactions before, during and after live game play for multiple types of entries, pools and sports.

THE SOLUTION:

Our iterative UX/UI Design process and the resulting high-fidelity wireframe prototype lent itself to grasping the friction points quickly and addressing the range of needs from a low volume user through to regular, active players.

We became fantasy sports fanatics while also leveraging the extensive experience of the client team to uncover what was missing in the existing platforms, and deliver innovative solutions that would support the application to really shine in the marketplace.

The outcome is a beautifully articulated interface that successfully addresses hundreds of micro-interactions required to effectively create and manage teams while clearly understanding the performance and results of play

SOLUTIONS DELIVERED:

  • UX Design Strategy
  • Information Architecture
  • UX Prototyping
  • Product UI Design
  • Front-end Engineering


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