Weather Trends International Website


THE CHALLENGE:

After redesigning Weather Trends International’s application, they enlisted our help in developing a website that would introduce their product to a new audience. We had to develop a website that celebrated the application’s accuracy, robust features and ease of use, while positioning it to resonate with a new audience.

Our second challenge consisted of ensuring that we built a sales funnel that would convert multiple visitor personas ranging from small businesses to enterprise-level corporations.

THE SOLUTION:

We developed a website that not only captures the tone and voice off the brand, but it also makes a heck of a case for becoming a subscriber. We optimized the site to speak to weather enthusiasts and enterprise customers alike, without compromising the brand’s message and value proposition.

Most importantly we made it easy for qualified visitors to subscribe through a frictionless account creating and checkout process.

  • User Experience Design
  • Information Architecture
  • Conversion Optimization
  • User Interface Design


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